USING BOTS IN PUBLISHING INDUSTRY
You may have heard about the term and tech called ‘Bot’. If you haven’t, well then, you are perhaps missing out one of the most innovative and intelligent techs we have these days. Bots, or as they are defined technically as Internet Bot or Web Robot, are changing the way we interact. Remember, the auto response feature that Google Allo brought out a few months back? Or the auto response prompts you to get your emails in Inbox features? They are all bots. You could make these Bots (which are nothing but a few complex codes in a software program) do all your tasks. Well almost all. Bots work with a few defined scripts.
So, taking the above example, Bots can read through your message, (words used in them like…Do you like it? Can we meet? Etc) and prepares its appropriate response (like., Yes, Sure, Thank You, etc.). Scary and exciting, isn’t it? We are just getting started on what Bots can do. In this example, you could program a bot to auto answer the emails as well (as opposed to you going through the options).The basis of the working of a Bot again is in the hands of a coder who gives it a framework to work upon. At this point, you might be thinking why or how these ‘Bots’ are relevant to you. That’s what we are here to discuss, as the ‘Bots’ look to dominate our web existence shortly, and more importantly our manual job as well.
These Global Companies Are Already Using Bots To Enhance Their Business
The first company that comes to mind when we say Bots is Facebook. The company got out with their Bots to reply back to people who texted to certain profiles, with a particular hashtag. Many people think that Facebook was the first to do it. But then, that’s not entirely true. It was a relatively smaller company which got to this tech first. A simple text messaging company called Kik came out with their auto-reply Bots. Hey met with a Hey, and Questions met with Answers, and so on. Piggybacking on Facebooks Bot technology, came riding popular news media, CNN. The company raised around 21 million followers (estimated) by using Bots for pushing their content. Even now, you can add the Bot to your messenger app, and get new stories delivered to your messenger every hour from CNN.
Slowly, companies like Hyatt Hotels (to receive feedback from guests), Disney (for interactive purposes ), Spring ( for cloth & fashion advertising ) and so on. Was Facebook the only platform to get around with Bots. Not, as other companies like IBM and Microsoft came out with their versions of Bots, named Watson and Azure respectively. They took the Facebook’s Bot tech, twisted, and tweaked it to appeal to business web pages as well. And the idea clicked like a million bucks. You can program these Bots to reply messages, count inventory, prepare spreadsheets, give out call letters, contextually filter our business elements, and everything. Of course, with customisation options available within the Bots, you could take some inbuilt features and easily do away with others, and again add some new set of instructions as well. Life’s easy that ways. However, as is the case with any technology, you had Bots which meant harm as well. Some coders could make Bots sign in on their behalf (hence, the message you get – Are You A Robot? Enter The
Bots And Their Customizations:
Of course, with customization options available within the Bots, you could take some inbuilt features and easily do away with others, and again add some new set of instructions as well. Life’s easy that ways. However, as is the case with any technology, you had Bots which meant harm as well. Some coders could make Bots sign in on their behalf (hence, the message you get – Are You A Robot? Enter The Captcha, etc. on web pages). Technically, you could bulk up a ‘Bot’ to sign into your account with trying out millions of combinations as well. Thus, you will have to be careful using Bots. Although the benefits far outnumber the risks, it is still a good practice while implementing a Bot, to access and adhere to framework specifications. Ensure measures to stay away from Spambots, Website Scrappers, etc.
Bots Usage In Publishing Industry
“We’re seeing the next phase of communication today; it blasts away anything we’ve ever seen before,” stated Jarrod Dicker, ad product and engineering head at The Washington Post.
This one sentence defines the relevance of having Bots do the work for you. As we know, Publishing Industry is always teeming with processing, conversion and translations work beyond measure. Some projects may take years to go through and find a good resolution for any issues raised. Scrutiny plays a major role in going forward with Publishing. With the latest tech available, you can now use automated Bots to do the same and direct your attention and resources too much better works.
We live in a stage where having a bot on Messenger or a responsive Webpage, seems to be mandatory for brands from all industries, and publishers make no exception. Consider this – Every publishing company can employ a Bot to go through the thousands of manuscripts that they receive every day. Also, if you are a publisher who is looking to provide curated content to each one of its readers, you can do so with the help of Bots. They will find you the interests of the reader, favourite genres and more, based on their recent reading activity and give suggestions. Of course, utilising the message bots, you can send auto-notifications to interested parties. Save loads of time, and, we all know time equals money.
Automation Of Content and Relevance Of Publishing Bots
The relevance of automatic content will soon pick up says Jeff Bezos founder of Amazon.in. Now, this saves a lot of time when you look at the way it picks up content, analyses through the web. Of course, the basic factor that separates Bots from human writers (thankfully) is the element of anticipation and empathy. With Artificial Intelligence, Bots can produce content basing on a topic, insert Keywords (perhaps down from Online free sources) and make a traction attracting article. And to add to that, the bot’s tune out these articles, optimising with search engine crawling techniques. And within no time the article will drive all the traffic to your site.
Theoretically, yes, this is possible. But, tech analysts and publishers claim that this can’t happen, at least not shortly. The basic factor which they point to is the contextualization and relevance of the content. AI learning is far from developing empathy within its works. The basic factor which they point to is the contextualization and relevance of the content. The factor of showing Empathy to the readers is far from being developed through AI learning.
Structuring Bots To Work For You:
However, you can structure bots to do the menial jobs you have for your websites. The main functions we are looking at are – Email your select group of interested subscribers, Sharing your content on social media, Reaching out to those you’ve included in your article though email and social media, Paying for social media amplification and more.
A few definite things that can come true as per Publishers of technologies is the automation of information rather than content. Simple tasks like creating the first draft of say 500 words based on simple inputs, focusing on perhaps flash topics, can help you to come out with relevant content in minutes. And keep your content as updated as possible. With Bots being tailor made with API engines, Publishers can also ensure that the content is Plagiarism free right from the word go. The prospect of Bots crawling through your web content and making copies of it is a nightmarish thought for any content writer. In this regard, the following topic could be just for you.
How Can Publishers Save Their Content From Bots
“Content that’s stolen and repackaged for sale by a third party hurts branding, SEO results (Search engines no longer see as unique) and customer trust” goes a Ted talk quote. The quote thereby couldn’t be truer in this age of Bots. Most Publishers claim that the Bots are thieving your content is just the beginning of more complex and more dangerous types of intellectual property disposition.
“We would get 200 simultaneous requests for long-tail pages that rarely got much traffic,” said Kurt Freytag, head of product at CrunchBase, the leading platform that brings together data on companies and people behind them. “It was totally unlike user traffic,” says Kurt Freytag, head of product at CrunchBase, the leading platform that brings together data on companies and people behind them.
What Bots can do is a highly troubling thought. Activities like – Spambots that harvest email addresses, Website scrapers that grab the content of websites and re-use it, DDoS Attacks, Bots are used to increase traffic counts on analytics reporting to extract money from advertisers.
The Future Of Bots In Study:
A study by comScore found that 54 percent of display ads shown in thousands of campaigns between May 2012 and February 2013 never appeared in front of a human being.
The most highly used measure to avoid Bots surging into your site is CAPTCHA, whereby the page shows a graphical text, and a user needs to enter it and pass it. However, this is not a foolproof method, as, with scanning tech available, Bots may well make out the words and arrive at the site. However, this is a good start. Apart from this, experts ask websites to ensure a two-step verification to ensure safety. Also, measures like Cyber Security plugins for PHP and WordPress, Web SSL Certification and such.
Come what may, Bots are the future of digital content and driving, and we just need to keep aware of its strengths and utilize it to effectively for best productivity.